Betsson Sport secures historic sponsorship deal with Inter

Betsson Sport has signed a four-year agreement to become the Official Main Partner of Italian soccer champions Inter Milan, marking the biggest shirt sponsorship deal in the club’s history.

The logo of the sport infotainment brand will feature on the Nerazzurri shirts, starting the next season.

Betsson Sport chose to partner with Inter, identifying with the club's values of ambition and dedication both on and off the field, the company said in a statement. The company said Inter's brand growth, highlighted by winning the 2023/24 Scudetto, has been a key factor in this partnership. The victory allows Inter to add a second star to their jerseys.

This collaboration underscores Betsson Sport's commitment to supporting Italian sports, said the company. The brand plans to engage fans with exclusive activities involving Inter players, enhancing the connection between the club and its supporters, as per a statement.

The partnership is part of the Betsson Sport Club initiative, designed to promote participating clubs. By aligning with Inter, a leading team in Italian and European football, Betsson Sport aims to highlight the dedication and passion of Nerazzurri players.

Betsson Sport's logo will be featured on the front of Inter's men's first team shirts in all competitions next season, including Serie A, Coppa Italia, Italian Supercup, the Champions League, and the FIFA Club World Cup in the USA in June and July 2025.

“We are so proud to be able to announce this incredible partnership. This agreement will not just bring prestige to both parties but also offers Betsson Sport the opportunity to team up with a club that this season once again displayed the commitment and determination that are the hallmarks of its storied success,” Stefano Tino, Managing Director, Italy, Betsson Group, said. 

"It’s an honour for us to have Inter as one of our partners. They are the perfect example of a sports team that has managed to achieve amazing results thanks to their passion and dedication. Sharing the shirt with the new logo and the second star fills us with pride. It’s a historic moment for us, the club, and all the fans."

“We’re delighted to welcome Betsson Sport into the Nerazzurri family thanks to this historic agreement which will see their logo on the front of our shirts. This partnership brings together two brands that have the same passion for sport and its development at all levels,” Alessandro Antonello, CEO Corporate di FC Internazionale Milano, said.

"It will also allow our fans to have a new touchpoint where they can express their love for Inter. We’re very happy that Betsson Sport chose our club as their first Serie A jersey sponsorship and we’re proud that they will be able to feature on an especially prestigious jersey with the Scudetto stitched onto its chest once again and the second star shining over our logo."