BetMGM secures three-year deal as official betting and training wear partner for Tottenham Hotspur

BetMGM has inked a new three-year partnership with Tottenham Hotspur Football Club, with the sportsbook brand becoming the club's Official Betting Partner and Official Front of Training Wear Partner for both the men's and women's teams.

The newly launched international BetMGM brand is part of LeoVegas Groups, a subsidiary of casino giant MGM Resorts International. As part of the deal, BetMGM's branding will feature prominently on media backdrops, men's training kits, pitch-side LEDs, stadium big screens, and IPTV during Premier League, domestic cup, and European fixtures at Tottenham Hotspur Stadium.

The partnership will enable increased awareness and reach of the group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands, the company said in a statement. Customers and fans can expect partnership events, including experiences and giveaways.



“We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports,” Sam Behar, UK Director BetMGM, said.

“We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness,” Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”
 
Over recent years, the Group has entered into several strategic partnerships, most recently with Wolverhampton Wanderers F.C. and Newcastle United F.C.