Aristocrat Interactive launches gaming suite on Hard Rock Bet in New Jersey

Aristocrat Interactive, the new online real money gaming division of Aristocrat, has introduced its Content & Aggregation's suite of gaming content to Hard Rock Digital’s Hard Rock Bet in New Jersey. As a result of the deal, users of the platform can now access a collection of Aristocrat Interactive's popular games within the state.

Titles that will be available on Hard Rock Bet include Buffalo, Timberwolf, Wild Wild Emerald, Firelight II, Winfall Wishes, Wild Lepre'Coins, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements. Currently live in New Jersey, Aristocrat Interactive and Hard Rock Digital plan to launch Aristocrat Interactive gaming content together in additional states and markets in the future.

"Collaborating with Hard Rock Digital to offer our gaming content to their players via the Fusion Aggregation platform is truly exciting," said Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation. "This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet."

The Australian gaming giant officially launched Aristocrat Interactive in June, following the integration of Anaxi and NeoGames operations last year. The new division aims to become a leader in the technology solutions sector for online Real Money Gaming (RMG), offering a comprehensive portfolio that includes gaming content, proprietary technology platforms, iLottery, and gaming systems solutions.

"The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we're entertaining our players like no one else can," said Grant Williams, Hard Rock Digital's SVP of Casino. "Since launching Hard Rock Bet in New Jersey, we've increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform."

Hard Rock Bet launched its proprietary integrated online casino-sportsbook platform in New Jersey in August 2023, and also operates a sports-only platform in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia.