EL shares initial findings on the positive impact of lotteries during Industry Days events

At the 10th edition of the EL Industry Days event, which took place from June 17 to 19 in Salzburg, European Lotteries (EL) presented and discussed the initial results of various studies and projects. The impact of the members of the EL on society is likely to be even more positive than one would expect, according to these findings.

Academic insights on social impact

Preliminary results from a University of Lille study on the social value of lotteries were presented. Initial findings from France and Belgium demonstrate a positive impact of lottery games. As the econometric model will be applied to more international data, future research over the next 12 months will provide a better understanding of the (positive) societal benefits of lotteries.

EL impact report shows promising first results 

By prioritizing the purpose of lotteries – to promote and defend a sustainable lottery model – EL and its members aim to be recognized leaders in Positive Social Impact, the association said. EL’s aim is to build up an Impact Report, to show a comprehensive overview of its members’ sustainability activities.

The first elements show that this report can become leading in the sector, according to EL. Initiatives, best practices, and case studies emphasize the positive social impact members have and their valuable contributions to society.

"Here not only the diverse projects to support grassroots sports, culture, heritage, or healthcare were presented," a statement reads. "EL leads the way in underlining the importance of player protection, next to zero tolerance towards illegal activities."

A CEO panel debate on this topic concluded that targeted communications, transparency, trust, innovation, collaboration, promoting funding for good causes, and shared values could further showcase lottery leadership in social sustainability.

Furthermore, various insights were presented in EL’s environmental initiatives, focusing on the promotion of certified paper in the sector as well as the measurement of carbon footprints. EL’s 4th class of its Women’s Initiative in Lottery Leadership (WiLL) was highlighted in the program as well.

Wendy Montgomery -  SVP of Marketing, Communications and Sustainability IGT

Collaborative projects and partner contributions to sustainability

New initiatives such as the EL Heritage Project called on EL members to come together to safeguard and protect the cultural heritage of lotteries. Examples were given from El Gordo in Spain and The National Lottery in Belgium, where the first modern lottery game was born, back in 1441 in Bruges.

Collaborative projects with partners ENGSO and Sport & Citizenship were announced, "emphasizing the unifying power of grassroots sports to unite and drive positive social impact." Notable initiatives included ”Football Shirt Friday” by Danske Spil in Denmark and projects in North-Rhine Westphalia supported by WestLotto.

EL’s partners IGT, Scientific Games, and NeoGames presented their projects and work on creating a sustainable impact on society as well. "Although these initiatives may be not highlighted in the everyday services to their clients, these suppliers are taking initiatives such as water-based printing, electrical transportation methods, extensive reports, and award-winning innovations," says European Lotteries.

Laura Feliziani, Head of Brand Content, Consumer engagement & Media Planning Italy Lottery at IGT

Looking ahead – Building a better future

EL and its members strive to make their positive social impact bigger and further reach, says the association, to differ from illegal operators, and to showcase their valuable contributions to society.

Over the coming months, more evidence will be gathered on the importance of preserving the sustainable lottery model for society. These findings will be presented during the 2025 EL Congress, organized in Bern and hosted by Loterie Romande and Swisslos.

General assembly highlights

On the occasion of the General Assembly in Salzburg, EL members endorsed the co-optation of Ionut-Valeriu Andrei (CEO, Loteria Română) into the EL Executive Committee. The National Lottery Authority of Ghana was approved as a new EL Observer member and the following as Associate members: Greentube GmbH, Allodium Games s.r.o., Custom Group and Optimove.

The membership of Caspian Tech was discontinued due to non-compliance with the mandatory responsible gaming certification. The General Assembly decided to consolidate all activities at its Brussels headquarters, thanking Loterie Romande for its longstanding support of the EL Lausanne office.