iGB L!VE 2024 to debut rebranded Sustainable Gambling Zone

The latest advancements in safer gambling will take center stage at the upcoming iGB L!VE (July 16-19), with the launch of the Sustainable Gambling Zone (SGZ). The SGZ, sponsored by IGT, will be a key feature during the expo days on July 17-18.

The SGZ will showcase six organizations dedicated to promoting safer gambling practices: Yaspa, Department of Trust, BetBlocker, GamCare, AGOG, and Safer Gambling Training. The rebranding from the Consumer Protection Zone reflects a shift towards a more proactive and sustainable approach to gambling, says iGB L!VE.

Ewa Bakun, Clarion Gaming's Director of Industry Insight and Engagement, explained: "We undertook an extensive programme of consultation with our stakeholders prior to rebranding from the Consumer Protection Zone to the Sustainable Gambling Zone.
 
"The industry is placing greater emphasis on making interventions at an earlier stage of the player journey. The goal is to create a sustainable business in which those players who are at risk of developing gambling-related problems are proactively identified and assisted by operators. The focus is on building a safer gambling culture and achieving long-term sustainability rather than simply satisfying the regulatory requirements."

Naomi Barton, Portfolio Director for iGB L!VE, added: "We know from the dialogue that we have with stakeholders how much importance they place on using iGB L!VE to source new products, connect with new partners and to learn about the latest industry thinking. The Sustainable Gambling Zone with its redefined focus will deliver a fresh perspective on what is a key industry topic."

iGB L!VE 2024 is set to be the event's largest edition to date, featuring over 300 exhibitors and sponsors across more than 21,000 square meters of space — a 35% increase from 2023. The event has garnered substantial international support, with a 53% year-on-year rise in registrations from industry professionals across 121 countries.