Localised betting experiences

Digitain unveils enhanced Bet Builder for live sports betting

2024-07-11
Reading time 1:29 min

Sportsbook and iGaming solutions provider Digitain has announced enhancements to its in-house Bet Builder feature, introducing flexible management tools for configuration by leagues and margin control. These upgrades aim to boost user engagement and offer a tailored and localized betting experience.

The Bet Builder feature, now enhanced, includes over 150 pre-match and 250 live tournaments, available to all of Digitain’s partner operators. It allows players to create personalized bets by combining multiple options on the same event, resulting in enhanced odds and a bespoke betting experience. 

The feature is adaptable for various regional views, including Modern, European, African, and Latin American, as well as mobile views. Additionally, Bet Builder can be integrated via a bespoke API for partners with their own frontend, further expanding its accessibility and localization.

Zohrab Karapetyan, Chief of Sportsbook Product at Digitain, said: "Based on our research of the market, Builder, which was developed in-house through the use of our own trading algorithms, empowers users to tailor their betting experience according to their preferences, enhancing engagement and satisfaction both for pre-match and now live games betting. Our user research also served as the reason for increasing the maximum selections from 10 to 16, as 3.7% of users prefer more customisation in their Bet Builder experience."

Karapetyan added: “Bet Builder provides users with the flexibility to combine various selections within a single bet, offering unique opportunities for wagering that go beyond conventional markets. With the ability to create custom bets, players can explore new avenues of excitement and maximize their potential winnings for high-profile events. This includes markets such as Player to Score and Statistics (Corners, Yellow Cards, Offsides, and Fouls).”

One of the key advantages of Bet Builder is its adaptable configuration across different regions and platforms. Digitain said that the feature works seamlessly with other sportsbook features such as Acca Bonus, Cash Back Bonus, Bad Beat Bonus, Double Double, Sports Jackpot, and 2 Goals Ahead.

"Looking ahead, Digitain remains committed to advancing and refining the Bet Builder feature to meet the evolving needs of its partners and their customers," the company stated. "By continuously innovating and enhancing its offerings, Digitain reaffirms its position as a leading pioneer in the sports betting industry."

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