Underdog Fantasy extends partnership with sports media company Snapback Sports

US sports gaming and media company Underdog Fantasy has entered a seven-figure partnership renewal with emerging sports media company Snapback Sports and its founder Jack Settleman, also known as Underdog’s “Head of Winning,” through 2027.

"The partnership with Snapback Sports derives from Underdog’s commitment to investing in fellow entrepreneurial businesses and providing them with opportunities to grow," Underdog says. With this renewed partnership, the company will invest in Snapback Sports’ content, events, podcasts, and more. Jack Settleman and Snapback Sports also have an equity stake in Underdog.

“We center everything we do at Underdog around an aggressive entrepreneurial spirit and a deep passion for sports, and sports fans. Jack Settleman and Snapback Sports bring the same approach, which is why our partnership has been such a success,” said Jeremy Levine, Founder and co-CEO of Underdog Fantasy. “We are going to continue working with Snapback to create amazing content and experiences for our fans.”

Jack Settleman originally created Snapback Sports on Snapchat and grew it to become one of the major global sports Snapchat accounts. From there, Snapback Sports has expanded its audience on social media platforms, with roughly three million total fans across Instagram, TikTok, YouTube and Twitter.

“We’re so excited to ink a long-term deal with Underdog,” said Jack Settleman, CEO of Snapback Sports and Underdog Fantasy’s Head of Winning. “The last three years have been amazing growing alongside them. I’m most excited for what this means for Snapback and its fans. Underdog has been the home for fantasy sports for our audience and now we get to dive even deeper into bringing our fans the most innovative content and gaming opportunities.”

Snapback’s evolution into an emerging media company has seen the company expand, hiring five employees to the team in the past year. In the coming months, Snapback Sports plans to expand its team again, according to a press release.

Underdog stated that it is excited to continue this partnership with Snapback Sports as the two companies continue "investing in and building a community of engaged fans in both organizations’ content and programming following the intersection of sports and culture."

As part of the partnership renewal, Snapback Sports has allocated $100K in promotional credit to give back to Snapback Sports fans who join Underdog using Snapback’s code.