Mexico sees launch of first interactive gaming show "Premiazo", broadcasted by TV Azteca

The first interactive game show on television, "Premiazo - Diviertete y Gana', will launch in Mexico. The program, in partnership with END2END, will be broadcast on TV Azteca starting July 20.

The program, which has the corresponding permits from the Mexican Ministry of the Interior (SEGOB), will include a sweepstakes with a 90-number urn, and each player will be able to purchase 15-number cards, divided into three lines. There will be three daily contests, and each of them has at least three possible winners, which guarantees nine winners in each issue.

According to the dynamics of the game, the first winner will be the person who first completes a horizontal line ("Pre"), the second winner will be the person who first completes 2 horizontal lines ("Premia"), and the third winner will be the person who first completes the "Premiazo" card.

Those who wish to participate must enter the official website www.premiazo.mx or acquire credit at the different points of sale of OXXO stores throughout Mexico. Afterward, users will be able to choose which contest they wish to participate in up to five days in advance, purchase their cards online, and pick their prizes up in person.

"One of the main objectives of PREMIAZO is to bring to the audience an innovative product full of technology, which was achieved with the help of one of our business partners, END2END, who thanks to their experience, vision and capabilities, managed to create the first multiplayer bingo game, setting a standard in new entertainment content worldwide," said the program's production team, and announced that they are already analyzing the possibility of offering this same model in other countries.

Alejandro Revich

Alejandro Revich, CEO of END2END, added: "We are very happy and proud to have been able to work together with the production of the program in this new project, which will be aired in Mexico on July 20. END2END is a company that always bets on innovation, and aside from having a wide experience in multiplayer bingo, we can adapt all this knowledge to new alternatives that attract a massive audience".