1win Partners shares insights into TikTok's potential as a free traffic source

The use of TikTok as a source of traffic has not been fully exploited by publishers despite its popularity. By analyzing its statistics, it is clear that this social network has great potential in the area of buying and reselling traffic.

Moreover, knowing that you can work with TikTok completely free of charge is even better. According to 1win Partners, the affiliate program of the bookmaker 1win, the key to its success is understanding the platform itself and its audience. This is why they have shared a new article where they claim that the combination of iGaming and free traffic under certain conditions is extremely attractive.

Algorithms and recommendations

We all know what TikTok is and how it works. Millions of people around the world spend hours and hours watching endless short and boring videos. Which can be from those they follow or popular 'recommendations' (also called FYP - For You Page). It is precisely the second option that most interests regular users and, therefore, referees.

TikTok has to thank its incredible popularity for its extraordinary algorithms. As soon as you upload a new video, the algorithms show it to hundreds of interested users who are online (and who are more likely to like it, write a comment, or send the video to their friends).

After evaluating the reaction (number of 'likes', average playing time), the algorithm shows the video to the next 100 viewers. The video receives the most attention in the first 24 hours after its publication.

Everyone benefits from this approach. Users receive an interesting feed. Content creators quickly build their audience, which motivates them to make new videos more frequently. The social network itself receives traffic from users whose average uptime during the day is even higher than Instagram's. And referees have the opportunity to use algorithms to their advantage.

Going to recommendations guarantees an almost unhindered conversion. If you plan to make TikTok one of your main working platforms, we recommend you first create a good account.

Correct arbitration for the TikTok account

There are two types of TikTok accounts: personal and brand accounts. The former are common personal profiles; you can register them yourself or buy them from account providers.

The second one (brand accounts) is, in a way, an equivalent of a Facebook business manager: through such an account you can manage several ad accounts. You can work with traffic from both accounts, but brand accounts usually have a long lifespan.

If you want to register the account yourself, indicate the desired GEO at the beginning. TikTok has GEO targeting, which means that no matter what kind of videos you have and what language they are in, the algorithms will promote them in a certain country. Therefore, you need to register an account exactly in the GEO where you want to target users.

Creating an account is easy, but preparing it properly is difficult. The account is prepared by uploading content regularly. Start posting videos 2 to 3 times a day.

We recommend not to ignore the initial preparation period (from 5 days to two or three weeks), as the life cycle depends on the 'reliability' of your account. Older accounts (more than one year) are blocked much less frequently.

We do not ask you to post something throughout the entire year, but as you may well understand, the better your account, the more reliable your profile will be for the moderation systems.

But there is a simpler solution (classic for arbitration) not to waste time and buy already created accounts and work with them.

Difficulties in working with free traffic under certain conditions in TikTok

The main difficulty when working with TikTok is to reach your target without being blocked. The main goal of TikTok when it comes to moderation is to infringe the advertising rules of the platform, i.e. advertising a casino is already an infringement. Therefore, it is better to be prepared for suspension. But there are several ways to avoid these rules:

● Don't mention the advertiser's brand: TikTok reacts to brands like bull to red cloth, now a video with an excerpt from some stream can pass moderation.

● Don't leave direct links to the casino: One of the basic principles of TikTok is that there should be no direct links to casinos on the platform, so it makes sense to transfer traffic first to Telegram or pre-landing, where there will already be a direct link.

● Conquer not through quality, but through quantity: It is more difficult to work with a large number of accounts, but with its help, it will be much easier to find leads.

TikTok has one important rule: you cannot post other people's content. In other words, if the algorithms find the same videos on different accounts, they will all be blocked. Therefore, it uses exclusive services.

1. There is another difficulty about which little is known: not all advertisers accept free traffic under certain conditions, as this traffic is not always profitable**. But 1win Partners is not one of them: we accept free traffic under certain conditions**.

How to find betting traffic on TikTok in 2024?

1. Streams

Live broadcasts or streams are still one of the most popular methods of working with free traffic under certain conditions. But you can easily get blocked for doing this activity. But there are still a few ways to lower the risks. The first is, as always, to bet in quantity, i.e. upload streams to several accounts at the same time. The second, as we said before, is to properly prepare your accounts.

2. Account promotion

Upload thematic videos to your profile and promote them, thus gaining followers. You will have to learn to work with a cloak (cloak is a technology for hiding or substituting content, in which users see different content when clicking on a link) and always create 'attractive' content. The main difficulty here is how to get a large number of people to see the link. There are several options:

● Organic. Always manage to appear in the recommendations, for better or worse. If you manage to appear there, you will get visits and followers; if not, use the following methods.

● Spam. Leave comments below the videos your desired audience watches (don't forget to shorten the link). If you choose this broadcasting method, your accounts will be blocked quickly, so it's better to buy the cheapest ones.

● Mass likes and mass followers are also part of this. It works right at the beginning, while there are no followers, to gain at least some audience. People will be more willing to follow a profile that already has followers. But then you'll have to attract your organic audience anyway.

3. Redirect traffic to another platform

The most popular platform to do retargeting is Telegram, and from there straight to the advertiser's website. Channels where you talk about 'secret' tips and casino bonuses work well for this.

4. WebView and progressive web apps.

Directing traffic to apps is one of the relatively safe ways to work with gambling offers. These apps are hosted on the AppStore and Google Play, so their credibility is higher. In this case, it is also necessary to use cloaking. The targeted traffic is sent to the casino registration page, but moderators only see a 'white' page.

5. Buying advertising through bloggers

From the title the message is clear. The advantages are as follows: you don't have to worry about creating and promoting your account. But there are also disadvantages. Not all bloggers agree to promote casinos. Moreover, the value of this advertising can be very high.

If these disadvantages do not stop you, then it is better to work out the arts yourself, both visual and textual. Particular attention should be paid to the choice of bloggers for advertising.

Art for TikTok

For TikTok, you will have to exploit your creativity to the maximum. But we will still give you some tips to make your search for leads as comfortable as possible.

Learn how to record, script, and edit videos on your own, of course, with a specific theme in mind. Remember that your only goal is to attract the users' attention and get them to sign up.

A simple, but more expensive option is to buy the video from freelancers; for about $20-25 you can get a unique and high-quality video.

Examples of art

Considering that people enter TikTok just to relax and laugh, casino-themed memes are appropriate.

The emotions of playing in a casino are also still relevant. The advantage of this format is that you can record it yourself. The most important thing is to not overdo it, everything has to be natural, but at the same time captivating and exciting.

Don't want to make the video yourself? You can always take clips from some popular stream, for example, take videos of Drake and Neymar playing some roulette and poker.

Conclusion 

We hope to have been able to increase your interest in TikTok. We are sure that webmasters who manage to find a universal approach to social networks will not only earn record amounts but also become famous.

They will prove to others that the development of new sources and platforms allows the whole industry to grow and prosper. If you want to follow this path together with 1win Partners, feel free to write to our affiliate manager and you will receive the most favorable conditions of cooperation.

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