Extension of an existing agreement

Pragmatic Play to provide EstrelaBet with customized live casino content in Brazil

2024-07-19
Reading time 1:04 min

iGaming content provider Pragmatic Play is taking its Smart Studio solution to EstrelaBet​​ in Brazil. The agreement extends an existing agreement between the parties, with the latest expansion seeing dedicated and localized Live Casino content made available to ​​​EstrelaBet's ​players​ across Brazil. 

Pragmatic Play's Smart Studio solution allows for varying levels of customization and branding, using a range of technologies to give operators personalized control over the look and feel of the game environment. 

The offering includes titles like VIP Blackjack and Lucky 6 Roulette, in addition to the recent Blackjack X. The deal expands Pragmatic Play's Live Casino content offering in Brazil, with its range of slots, live casino and virtual sports titles already available to players across the region. 

Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: "Expanding the relationship with EstrelaBet to deliver further customized titles for their customer base in Brazil is a great achievement for Pragmatic Play, and will allow the company to create more Live Casino content localized for its casino brand."

​​Fellipe Fraga, Chief Business Officer at EstrelaBet​​​, said: "We are excited to work together with Pragmatic Play to deliver more bespoke dedicated studio content, where we can showcase our Blackjack, Roulette and other Live Casino titles.

"The partnership marks a new chapter in our shared commitment to delivering unparalleled gaming experiences and we're thrilled to be offering this exclusive new content to our players."

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API. 

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