Hard Rock celebrates first-ever omnichannel slot launch online and in-person in New Jersey

Slot supplier AGS' Rakin' Bacon! Sahara slot game has made its New Jersey debut through an "exclusive simultaneous omnichannel launch," going live in-person at the Hard Rock Hotel & Casino Atlantic City and online at Hard Rock Bet. Launch celebrations were held on Friday with an invite-only cocktail hour featuring pig-themed food and drinks followed by a ribbon-cutting ceremony at 6:00 PM on the casino floor.

The debut marks Hard Rock's first-ever joint omnichannel launch of a slot simultaneously online and in-person in New Jersey, and includes exclusivity for Rakin' Bacon! Sahara. During Hard Rock's New Jersey exclusivity, Hard Rock Bet will hold various promotions for players, while Hard Rock Hotel & Casino Atlantic City will host weekly Happy Hours and events with pig-themed drink specials.

ICYMI: Yesterday we launched our brand new Rakin’ Bacon! Sahara game in New Jersey at @HardRockHCAC and @HRonlinecasino and it had all the pageantry fit for a pharaoh. #PlayAGS pic.twitter.com/Jz8NjJnPM9

— AGS (@playAGS) July 20, 2024

Rakin' Bacon! Sahara is described as a "brand extension of the player-favorite game Rakin' Bacon!" and features the popular Cornsquealius pig ruling the great pyramids with expanding reels, a pick bonus, and four jackpots. Hard Rock Bet also has the original Rakin' Bacon! game as well as Rakin' Bacon! Odyssey among the over 1,900 slot titles in its New Jersey online casino.
  
"This exclusive omnichannel experience is exactly what we envisioned when we launched Hard Rock Bet in New Jersey last year, and we're thrilled to be celebrating with our great partners in Atlantic City," said Grant Williams, Hard Rock Digital's SVP of Casino.

"AGS games - including the recent launch of our bespoke online slot collaboration, Hard Rockin' Reels - have been extremely popular on Hard Rock Bet, and we know our players are going to love this newest addition of Rakin' Bacon! Sahara."

 
"Hard Rock Atlantic City welcomes AGS' Rakin' Bacon! Sahara to our exciting casino where all the latest and most popular games are offered among our 2,425 slot machines," stated George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.

"We know our slot customers will love this new game, whether they play at our casino or online at Hard Rock Bet. We are proud to be a leader in the industry offering the most innovative gaming technology and look forward to the rollout of Rakin' Bacon! Sahara."

 
"This partnership demonstrates AGS' strength in executing major strategic initiatives and underscores our commitment to delivering superior gaming experiences," said Zoe Ebling, AGS Vice President of Interactive.

"Following our successful bespoke game 'Hard Rockin' Reels,' this omnichannel launch further cements our robust partnership with Hard Rock, setting new industry standards and showcasing our innovation and quality."