Inspired debuts Re-Play eSports product with Kaizen Gaming's Betano

B2B gaming content and solutions provider Inspired Entertainment has announced the launch of Re-Play eSports featuring Counter-Strike: Global Offensive with online sports betting and gaming brand Betano. 

Owned by GameTech giant Kaizen Gaming, the Betano brand is live in multiple markets in Europe, South & North America, and Africa. Kaizen also operates the Stoiximan brand in Greece and Cyprus.

Betano is the first brand to launch Re-Play eSports and, according to Inspired, the debut marks a "major leap" for sports betting. The game blends traditional Virtual Sports with fixed odds eSports, offering continuous 24/7 eSports events through Inspired's Virtual Sports platforms. 

Re-Play eSports showcases footage taken exclusively from CS:GO's global tournament the Champion of Champions Tour, which includes professional teams from across the globe. The official in-game data and video feeds that power Re-Play eSports are provided by GRID, a game data platform that specializes in providing in-game data solutions for the eSports and gaming industry.

CS:GO is a popular tactical multiplayer first-person shooter video game. In Re-Play eSports, two teams go head-to-head to battle it out, with bets offered on a variety of possible outcomes including which team will win, which team will get the first kill, and total number of survivors.

"eSports is a rapidly evolving recreational activity with a global audience now exceeding 500 million. Kaizen Gaming, one of the industry's leading operators, continues to recognize the incremental revenue potential that our products can generate, in both Virtual Sports and eSports betting," said Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired. 

"By integrating Virtual Sports with eSports, we are tapping into an entirely new market, offering a wealth of game-changing opportunities. This not only attracts new players but also provides our current players with an exhilarating new gaming experience."

"We are the first operator to launch Re-Play eSports with Inspired, a company known for their innovative content production," said Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming. 

"Re-Play eSports complements our existing collection of Virtual Sports and opens up a whole new category of sports betting that allows us to expand our reach beyond the traditional realm of Virtual Sports, ensuring we are constantly enriching our customers' experience."