Aristocrat Interactive's online gaming titles go live with Play Alberta

iGaming operator Play Alberta has gone live with select titles from Aristocrat Interactive, Aristocrat Leisure Limited’s regulated online Real Money Gaming (RMG) and Gaming Systems division. With this partnership, Alberta has become the first provincial iGaming operator to offer Aristocrat games online in Canada.

According to Play Alberta, which is the province's sole regulated gambling website, the integration of Aristocrat Interactive’s games will "provide familiarity for players," as Aristocrat Leisure Limited’s land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos. 

“Adding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players," said Steve Lautischer, Executive Vice President of Business Development for Alberta Gaming, Liquor & Cannabis (AGLC).

"Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the province’s only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination.”

“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region," Shivan Patel, VP of North America at Aristocrat Interactive, added.

“Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship.”

Titles being added to Play Alberta include Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks. 

This past year, PlayAlberta.ca generated CAD 235 million ($170.7 million) in net sales, an increase of more than CAD 42 million from 2022-23. That number contributes to the CAD 1.5 billion ($1 billion) in total gaming revenue that’s sent to Alberta’s General Revenue Fund to support programs and services. 

Australian gaming giant Aristocrat officially launched Aristocrat Interactive in June, following the integration of Anaxi and NeoGames operations last year. The new division aims to become a leader in the technology solutions sector for online Real Money Gaming (RMG), offering a comprehensive portfolio that includes gaming content, proprietary technology platforms, iLottery, and gaming systems solutions.