Bally’s takes IBIA membership to strengthen sports betting integrity

Gambling and entertainment company Bally’s Corporation has joined the International Betting Integrity Association (IBIA), in an effort to further its commitment to sports betting integrity. With access to online sports betting licenses in 18 US states and recent expansion into the UK, Bally’s and its Bally Bet sportsbook, both retail and online, join over 50 companies and 125 sports betting brands in IBIA.

"We are thrilled to join the International Betting Integrity Association. This partnership aligns with our commitment to provide a safe and secure betting environment for our customers. As we continue to expand our footprint globally, we look forward to contributing to IBIA’s mission of upholding the integrity of sports betting worldwide," said Robeson Reeves, CEO of Bally’s Corporation.

Khalid Ali, CEO of IBIA, welcomed Bally’s to the association, highlighting the significance of their membership: "I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a major U.S. and growing international gambling company and is another great addition to our rapidly expanding international membership base.

"It will help us to further broaden the scope of our world-leading betting integrity monitoring network and we look forward to working closely with Bally’s to safeguard its customers and sportsbook from betting-related corruption," Ali stated.

IBIA operates as a not-for-profit organization without competing commercial service interests, focusing on protecting regulated sports betting markets from match-fixing. Its global monitoring network detects and reports suspicious activity in regulated betting markets.

Through the IBIA global monitoring network, transactional activities linked to individual customer accounts can be tracked. IBIA members handle over $300 billion in betting turnover annually, accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and more than 50% of the online sector alone.

In its Q2 report, IBIA detailed 90 alerts during the quarter. These alerts contributed to the investigations and successful sanctioning of 21 clubs, players, and officials in 2023.