Inspired to provide Scientific Games’ iLottery customers with its portfolio of Virtual Sports

B2B gaming content and technology provider Inspired Entertainment has partnered with Scientific Games as the latest game studio to join the SG Content Hub Partner Program, a content delivery platform for the global lottery industry. 

As a result of the partnership, Inspired's portfolio of Virtual Sports, featuring professional leagues and teams, will now be available to Scientific Games iLottery customers around the world. 

“As a pioneer in Virtual Sports betting, Inspired Entertainment is pushing the boundaries of gaming entertainment with its V-Lottery portfolio. This innovative offering features a diverse range of Virtual Sports products with lifelike graphics and animation, simulating real sports betting experiences,” the company says.

Each event lasts 60 seconds, during which all players wager and watch the same short, timed event similar to Keno. Inspired notes that this format allows lottery players to "enjoy new ways to play and win with ultra-realistic games that complement other iLottery offerings."

"We are thrilled to integrate our unique Virtual Sports Lottery games into the SG Content Hub Partner Program, which will provide us with exceptional opportunities to showcase our content to numerous lottery operators worldwide," said Brooks Pierce, President and Chief Executive Officer of Inspired. "We believe this collaboration will yield numerous benefits for all stakeholders, especially our lottery partners who support various good causes."

Scientific Games is also partnered with Inspired on its sports betting aggregator to serve the lottery company’s sports betting customers worldwide.

Steve Hickson, VP of Digital Games for Scientific Games, said: “We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship. Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”

In another recent development, Inspired last week unveiled its retail slot adaptation of The Terminator in the Illinois market. The slot brings the world of the iconic 1984 film to life, delivering a gaming experience filled with nostalgia and excitement, the company said at the time of the launch.