Industry recognition
Casino Guru shortlisted for 2024 SBC Awards in Casino Affiliate Category
2024-08-09
Reading time 1:35 min
Online casinos database Casino Guru announced that it has been shortlisted for the SBC Awards 2024 in the Casino Affiliate of the Year category. Casino Guru, which has processed more than 6,930 casinos in its database, enters a competitive field of 12 contestants vying for the distinction.
The SBC Awards 2024 ceremony is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry achievements. Casino Guru stated that it is proud to be shortlisted for this accolade, having worked "tirelessly" to establish itself at the top of the industry.
"In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team," the company said.
This has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the growing database, according to a statement.
Šimon Vincze, Head of Sustainable & Safer Gambling, said: "I am thrilled to see Casino Guru shortlisted for the category again this year. Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business.
"The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge's conclusion."
The Safety Index in particular has been "a dynamic and living ecosystem" that has been evolving on a weekly and monthly basis, registering movements in casinos' overall ranking based on a set of factors, such as complaint resolution, terms and conditions, licensing issues and more.
"Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world's largest," the company added.
Casino Guru stated that it is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed "to raising standards for the way consumers engage with the industry."
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