Affilka by SOFTSWISS reveals its GGR doubled in H1 2024, affiliate payments show 60% YoY growth

SOFTSWISS has announced that Affilka, its iGaming affiliate management platform, doubled its affiliate Gross Gaming Revenue (GGR) in the first half of 2024, as revealed by an analysis of the product's financial metrics.

Affilka now powers over 375 brands, demonstrating stable growth in the first half of 2024 compared to the same period in 2023. Additionally, the player deposits increased by 2.3 times, and affiliate payments demonstrated almost 60% year-on-year growth in the first half of the year. 

SOFTSWISS stated that the growing metrics indicate the increasing effect of affiliate marketing, which is set to gain even more demand with the development of iGaming. Recent trends in affiliate marketing include performance-based commission, an increasing focus on influencer relationships, and AI impact. 

In the first half of 2024, over 65 thousand new affiliate accounts were registered, making up almost a quarter of all accounts on the platform. The indicator increased by 50.9% compared to the first half of the previous year.

New player registrations grew by 77% in the first half of 2024 compared to the same period of the previous year. In absolute terms, the metric exceeded 17.9 million over the period under analysis. The number of unique clicks on referral links surpassed 965 million, remaining relatively unchanged compared to the same period of the previous year.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarizes: “Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations. The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”  

According to SOFTSWISS, the first half of the year brought "outstanding recognition" to the Affilka team. The product took the Affiliate Software Supplier at the EGR B2B Awards 2024, and before that, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.