Enhancing player engagement

Pragmatic Play expands Social Tournaments platform to Latin America

2024-08-15
Reading time 1:23 min

iGaming content provider Pragmatic Play has rolled out its Social Tournaments platform in Latin America. The platform converges two major trends, socialization and gamification, "which promise to continue attracting numerous users across the continent."

This form of entertainment invites players to participate in online slot tournaments for free and has achieved great popularity in other regions, says the supplier, by equalizing access conditions, giving a mirror experience to real money gaming, and encouraging interaction and cross-country competition.

This is also a particularly positive proposal for new users, as it introduces them to different Pragmatic Play titles before their RMG launch, giving customers the opportunity to get familiar with the mechanics. 

Victor Arias, Vice President of Latin American operations at ARRISE powering Pragmatic Play, commented: “Social Tournaments is an initiative that demonstrates Pragmatic Play’s commitment to the community. By allowing users to try slots in advance, it builds a more enriching and shared gaming experience.

“It's a platform that not only seeks to entertain, but to educate and connect, and I firmly believe it will strengthen its player base in Latin America, especially those who are new to the Pragmatic Play world”.

According to the company, there are several characteristics that appeal to players, one of them being the variety of tournaments available, in terms of duration and participating games; but also the possibility to receive winnings and additional benefits in the web store, where they can exchange virtual coins for prize roulettes, lootboxes, merchandising, avatars and tickets for new challenges.

"Social Tournaments represents an evolution in online gaming and is expected to be a great success in the region as it is an accessible and social experience that does not involve financial risk," the company said. "It is an innovative way to enjoy Pragmatic Play slots in a safe and responsible environment."

The company says it has managed to create the "perfect" combination of fun, challenges and prizes, taking advantage of the best launches in its Slots vertical. "It will undoubtedly become a favorite among entertainment enthusiasts in Latin America, as well as in the rest of the world," the company added.

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