SOFTSWISS expands Tournament Tool to include non-cash prizes

iGaming software solutions provider SOFTSWISS is expanding its Tournament Tool within the Game Aggregator to include non-cash prizes. iGaming brands using the tool can now offer rewards such as free spins, luxury cars, trips, mobile devices, and branded merchandise.

The Tournament Tool has led to a 22% increase in average daily bets per user, with more than 20 tournaments hosted each month, boosting gross gaming revenue and bet count, according to SOFTSWISS.

With the new feature, operators can create advanced tournaments that target specific player categories or appeal to a broader audience. Since player behavior and preferences are influenced by various factors and vary across player segments, it is essential to apply tailored reward strategies, the company said.

It allows operators to create customized tournaments for different groups of players, like VIP players, by offering prizes that match their interests and the theme of the event. For example, they could host a summer tournament where the top prize is a luxury cabriolet. At the same time, players with smaller stakes can be offered tournaments with rewards like free spins or branded merchandise.

Any tournament can now combine various types of prizes – cash, free spins, and non-monetary rewards – providing casinos with a wider range of opportunities to run customized and engaging campaigns.

Setting up tournaments with combined and non-monetary prizes is as straightforward as configuring those with cash rewards. All settings are controlled through the Tournament Tool’s back office. Players can view prize details and leaderboards directly in the casino's interface.

“We have recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market. We are now more committed than ever to offering our clients a growing range of engagement tools, enabling them to utilise our vast game selection most effectively,” Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, said.

“Our approach is always research and data-driven, and we recognize that different player groups require distinct mechanics, rewards, and strategies. That’s why we encourage our clients to adopt a data-driven approach and provide them with all the necessary tools to implement customized engagement campaigns. Adding non-monetary prizes to the tournaments is one of these steps.”

Crash games and live games have recently been integrated into the SOFTSWISS Game Aggregator’s Tournament Tool. These additions provide operators with more options to enhance player engagement, increase average bet amounts, and improve player retention.