Betr announces return of 100x Club podcast into company's media brand

Sports betting operator Betr has announced the return of the 100x Club podcast into the company's media brand, Betr Media, and the addition of 100x Club co-hosts "Million Dollar Marco", Marco Piemonte, and Anthony "Tony Sharp" Damato back into the Betr Media family. 

100x Club joins Betr Media's roster of character-driven shows, which already includes BS with Jake Paul; Nickals and Dimes with Bo Nickal; and Caps Off with Adam Tabatchnick and Jack Parodi. 100x Club will relaunch with Betr Media around the 2024 NFL season start, focusing on content around Betr's flagship pick'em product, Betr Picks.

Whale bettor Marco Piemonte and co-host Anthony Damato sit atop the 100x Club, described as "a community of sports bettors focused on longshot odds and high upside parlays."

"After a 2021 NFL and CFB season consisting of multiple million-dollar wins, Piemonte established himself as the face of massive bet slips and longshot parlays," Betr says. "The weekly podcast continues to establish him as the premiere big bettor in the industry and a beacon to all those who wish to follow in his footsteps, with each episode anchored around building a massive bet slip of 100:1 odds or longer."

Episodes feature additional segments and talent/guest call-ins, "further solidifying Marco and Anthony as the face of massive bets and leaders of the 100x Club."

"We're thrilled to welcome back the 100x Club to Betr Media," said Mike Denevi, Head of Media at Betr. "Marco and Anthony bring a unique energy and insight that resonates deeply with our audience, and we're excited to see how their return will elevate our content lineup even further. Their podcast is a perfect fit for Betr Media as we continue to push the boundaries of sports media and entertainment."

"Returning to Betr feels like coming home," said Marco Piemonte and Anthony Damato. "The platform and the audience here are unmatched, and we're excited to continue sharing our passion and perspectives with a community that truly gets what we're about. The 100x Club is back, and we're ready to take it to the next level."

Betr Media is a sports betting media brand bosting over 7.3 million followers, 4 billion impressions, and 209 million engagements across its social channels since publicly launching in August 2022. The brand features in-house media talent and production, with an emphasis on original short-form video content.

Betr Media was awarded Best Sports Betting Content in the sports media industry at the 2023 Hashtag Sports Awards and was also nominated for two other awards, Best Original Content for the company's flagship franchise BS w/ Jake Paul and Best Use of Gamification for the Company's Betr Ticket contest. Betr won the Hashtag Sports Award for Best Sports Betting Content for a second consecutive year in 2024.