MERKUR Community donates over $12,000 to Momentum children's charity

MERKUR Community, the social purpose initiative organised by Merkur in partnership with its high street customers, has completed its first five-figure award donating £10,000 ($12,979) to the Momentum Children's Charity.

Momentum provides a range of services and support to families whose children are facing cancer or a life-challenging condition. Underlining the importance of the support it receives from commercial organizations, the charity confirmed: "We receive no government funding and rely entirely on voluntary donations and the generosity of very kind gifts such as MERKUR's."

"Every donation makes a real and tangible difference, so on behalf of everyone at Momentum Children's Charity and the many families with seriously ill children that we support, thank you so very, very much," the charity added. "The services that we provide comprising family support, counselling, creative therapies, respite breaks and treats are frequently described as being a lifeline."

Last year, Momentum engaged with 419 families, as well as a further 164 families through its  'Echoes' bereavement services. "Referrals for our support have never been higher so receipt of such a generous donation is incredibly welcome," Momentum added.

Director of Public and Political Relations Tony Boulton, who oversaw the launch of MERKUR Community, said: "In all of the dealings that we've had with not-for-profit groups a constant theme has been the central importance of the voluntary contributions made by both individuals and the commercial sector. MERKUR Community is a joint initiative that brings both of these elements together.

"It's only when you speak with the team at Momentum that you gain an understanding of the importance of the work they do, how they bring kindness and comfort to families in the darkest of times and how difficult it is for them to meet the demand which exists. The Momentum Children's Charity is exactly the type of organisation which MERKUR Community was established to help."