Hard Rock Digital rolls out new fall campaign featuring Post Malone

Hard Rock Digital launched Monday its fall campaign, Roll With Us, for its Hard Rock Bet sportsbook and iGaming platform. The campaign stars GRAMMY Award-nominated superstar Post Malone.

The campaign was produced by creative agency 72andSunny New York, with support from Redline Media Group and Hard Rock Digital's internal creative team, and is set to Ante Up (Robbin Hoodz Theory) by M.O.P. The campaign will appear in major markets across the country, and include television, streaming TV, radio, streaming audio, social media, and out-of-home.

Roll With Us includes work for each vertical of the integrated app (sportsbook and casino), and "aims to rock the betting world by breaking through the exclusivity and intimidation often associated with sports betting and online gambling," according to a press release.

In its place, through this campaign Hard Rock Bet seeks to create what it calls "a more invitational experience, welcoming everyone to join the fun, regardless of who they are or how they bet."

"For the campaign, he's the perfect reflection of the "Rebelliously Inclusive" ethos of Hard Rock Bet, as he is featured alongside all kinds of people – nail salon patrons, pool partygoers, friends at a bar – who all have their own ways of betting," Hard Rock Digital said.

NFL season is here! #RollWithUs and @PostMalone all season long 🤘 pic.twitter.com/E3chrJ5YI0

— Hard Rock Bet (@HardRockBet) August 19, 2024

The campaign's launch follows Post's release of his latest album, F-1 Trillion, earlier in the month. The artist will be hitting the road on his F-1 Trillion Tour kicking off September 8. 

"It's always a blast working with Hard Rock. It's sports. It's music. It's entertainment. When Hard Rock Bet says 'Roll With Us' they mean it. They're bringing everyone in. That's what I'm all about," said Post Malone.

"Our message is simple — no matter who you are or how you play, we want you to Roll With Us at Hard Rock Bet. Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots, especially for those in Florida kicking off their first football season with legal sports betting and that have enthusiastically embraced our top-rated app," said Matt Primeaux, Executive Managing Director and President of Hard Rock Digital. 

"For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos."

Hard Rock Bet currently offers an integrated New Jersey online casino-sportsbook platform and also operates a sports-only platform in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.