RB Leipzig announces Merkur as official partner ahead of new Bundesliga season

German football club RB Leipzig announced Merkur Group as the new Official Partner of the Red Bulls, right before the start of the new Bundesliga season. The collaboration with the East Westphalian family business is planned for two years and will see Merkur's brand presence in the stadium as well as the football club’s digital formats. 

Merkur Group will be visible under its umbrella brand Merkur and their new sports betting brand Merkur Bets during Bundesliga matches both in the Red Bull Arena and on live TV via LED advertising boards and Cam Carpets. In addition, Merkur will be responsible for presenting the Bundesliga table of the RBL men’s team on all digital media.

Matthias Reichwald, RB Leipzig's Chief Commercial Officer, said: “The Merkur Group has followed an impressive path for many years, which has led the company consistently upwards: with creativity, flexibility, enthusiasm and, above all, total conviction.

"It's with these qualities precisely that we are constantly pursuing our goals at RB Leipzig and we now have another excellent partner by our side in Merkur. With this partnership, we want to create special synergies for both brands: both for the live football experience in the stadium and on the digital platforms."
 
Nils Rullkötter, Senior Manager at the Board of Management for Marketing, Communication, and Politics at Merkur Group, said: "RB Leipzig's journey represents an extraordinary success story and we are very proud to welcome a partner at the Champions League level to our network.

"Within a very short time, the club has made a name for itself not only in Germany but also internationally. RB Leipzig stands for innovative concepts, attractive football, and the joy of playing, which fits perfectly with MERKUR products and our brand promise of 'joy in the game'."