Betr acquires license to leverage Huddle Tech's gaming technology

Betr on Thursday announced that it has acquired a license to Huddle Tech's gaming technology, allowing Betr to utilize and build upon the IP to power its sports gaming platform, bolstering its content and technology capabilities.

The license allows Betr to fully leverage Huddle Tech's technology stack, which includes odds-making, risk and trading tooling, and content that spans Same Game Parlays (SGP), Same Game Parlays Plus (SGP+), micro-markets, player props, futures, exotics, and traditional markets like money line, point spread, and over/unders. All capabilities span both pre-match and in-play.
 
Betr has already integrated Huddle Tech's software into its new sportsbook platform, which remains on track to launch ahead of the 2024 NFL season. The new Betr Sportsbook will initially launch in Ohio and Virginia, where the company had been operating its beta sportsbook product. Betr has received temporary sports wagering licenses in Indiana and Maryland and has secured market access for sports wagering in Pennsylvania, Colorado, and Kentucky.
 
"We expect this transaction to be transformative for Betr, as we now have accelerated our product roadmap by years, have vertically integrated our product, and therefore have further improved an already strong gross margin profile for our business, and will be more advanced or at least on par from a sports gaming content standpoint than our competitors," said Joey Levy, Founder and CEO of Betr.

"We now have the capability to build our own product and technology and are no longer reliant on third parties in a significant way."
 
"We are thrilled to see Betr utilize our software technology to enhance their sports gaming offerings," said Francesco Borgosano, CEO of Huddle. "Betr's vision aligns perfectly with our commitment to innovation and excellence in the iGaming sector, and we look forward to supporting their growth and success in the US market."