PENN Entertainment launches branded live dealer studio games in Michigan with Light & Wonder

PENN Entertainment, in partnership with Light & Wonder, has introduced branded live dealer tables through its Hollywood Casino online platform in Michigan, the companies announced on Tuesday. This launch marks the first time Light & Wonder Live has created custom live dealer tables using an operator's brand in Michigan, and the debut of PENN’s local property-branded online casino games.

The new offering includes Hollywood Casino at Greektown-branded blackjack tables and a live-dealer version of LUCKY CAT BACCARAT, a popular title from Penn Game Studios (PGS), PENN’s in-house game studio. PENN has also added Light & Wonder casino titles to Hollywood Casino in Michigan and the Score Bet Sportsbook & Casino in Ontario, Canada.

Light & Wonder’s live dealer games are designed with localized features and include proprietary tools such as SHUFFLE MASTER Side Bets and the SHUFFLESTAR Continuous Shuffler, a statement notes. These features, combined with exclusive customization options, aim to enhance the player experience.

“This is a very exciting launch for us," said Dana Jackel, VP Commercial & Managing Director, U.S. iGaming at Light & Wonder. "We expect that the combination of the Hollywood Casino brand and our premium features will make for a highly relevant and extraordinarily fun gaming experience in North America."

PENN Entertainment's Vice President of Operations, Jason Birney, said: “The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”

Light & Wonder’s online ecosystem currently offers over 4,500 games from a global network of in-house and third-party studios, ensuring seamless integration and security. The platform also includes a range of responsible gambling tools, in a bid to offer a safe gaming experience for players.