BetMGM unveils new features ahead of 2024 football season kickoff

iGaming and sports betting operator BetMGM has rolled out a suite of new features ahead of the 2024 football season, designed to streamline the sports betting experience and offer more options for bettors. Central to these enhancements are exclusive markets powered by Angstrom, Entain’s sports modeling and analytics subsidiary.

“BetMGM puts customers first, responding to players' feedback and investing in user experiences to exceed expectations,” said BetMGM CEO Adam Greenblatt. “Leveraging our powerful in-house technology, we’ve developed a more seamless, intuitive, and integrated product.”

Angstrom’s play-by-play simulation-based pricing models, which made their debut during the 2024 baseball season, are now being applied to BetMGM’s football offerings. These features include a broader range of football betting markets than ever before, the company said in a statement.

Among the new features is a redesigned betting interface that offers players a more user-friendly experience. Angstrom’s parlay enhancements simplify the process of building same-game parlays (SGPs), while real-time tracking allows players to monitor their live bets. A revamped bet slip now consolidates all betting options in one view, making it easier for customers to place multiple types of bets simultaneously.

In a first for Nevada, BetMGM has introduced nationwide connectivity through a single account and digital wallet, allowing both residents and visitors to wager in the state and carry their funds across BetMGM markets nationwide without the need for multiple registrations.

BetMGM’s football markets have been significantly expanded, with nearly 1,000 futures markets and over 450 ways to bet on each pro football game. Angstrom will power exclusive and differentiated markets starting with the first week of the season.

To help customers make more informed bets, the app now includes Smart Stats, a feature that provides key insights and statistics next to betting markets. Additionally, BetMGM users can earn rewards points through its partnership with MGM Resorts and Marriott Bonvoy, redeemable for both digital bonuses and hotel stays.