Football analytics company Field Vision announced the launch of its first AI-driven mobile app that provides professional football game and player-specific predictions and analysis. This app provides intuitive and digestible insights for every type of fan and is available for download through Apple App Store and Google Play Store.
Users will receive a free two-week trial to the Field Vision app, after which subscriptions are $9.99 per month or $49.99 per year.
In 2023, Americans wagered a record $119.84 billion on sports betting, up 27.5% from the previous year, as per the American Gaming Association. According to Field Vision, while spend continues to increase, the majority of fan performance on bets continues to get worse, with the sportsbook percentage hold growing every year since 2018.
"As consumers attempt to make informed betting decisions, they are often paralyzed by the sheer volume of game and player analysis available to them, with conflicting insights and inaccuracies adding to the confusion of who to trust as their go-to source on game day," the company explained.
The company stated that former NFL agent and Nike executive Scott Bouska (Founder & CEO) and Stanford PhD and former Instacart Data Scientist Cameron Taylor (Co-Founder & Chief Data Officer) came together through their love of football, saw a need in the market, and developed a proprietary AI model that can predict who has the best -and worst - matchups across the NFL on a week-to-week basis, providing fans reliable information they can use to place bets, predict player performance and deepen their game-day knowledge.
The model looks at the past five years of NFL games and uses predictive analytics, paired with football-specific context, to derive more accurate insights compared to other sources based more on historical averages.
Scott Bouska, Founder and CEO, said: "Football fans' emotional and monetary investment in the sport is growing whether they're embracing the explosion in legalized betting, participating in fantasy leagues, or more closely following the performance of their favorite players. But too often they're frantically scrolling multiple sites, sources or apps to find helpful, accurate insights."
"This is why we created Field Vision. We believe the future of football is predictive, and we can bring every level of fan closer to the sport, and closer to knowledge and insights that will ultimately help them win their bets on a more consistent basis," he concluded.