BetMGM premiers new football season ad campaign featuring Jamie Foxx

BetMGM, a sports betting, and iGaming operator, is premiering a new football season television commercial series featuring Jamie Foxx. Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.

The spots highlight the premier experience that BetMGM provides to its customers. The first spot in the series, titled 'Anthem', stars Foxx portraying a variety of characters as they go through mixed emotions on game day. "Through fans' highs and lows, Foxx demonstrates how BetMGM treats customers with hotel suites and other real-world benefits redeemable through the sports betting operators rewards program and exclusive connection to MGM Resorts International's destinations and Marriott Bonvoy," a press release read.

"I always love creating fun content with my BetMGM family when football season comes around," said Foxx. "We had a blast filming these spots and showing the swagger of BetMGM."

A second spot features Foxx as a sportscaster explaining BetMGM's new 'Second Chance promotion which allows anyone who places a straight bet on a player to score the first touchdown of the game to automatically win back their wager in cash if that player scores on the second touchdown of the game. A cast of characters – all played by Foxx – excitedly question the possibilities of the new offer which is exclusively available at BetMGM for the professional football season (Second Chance paid via withdrawable unrestricted funds). 

In the series' third spot, Foxx highlights how BetMGM makes bettors feel welcome with a special offer allowing new BetMGM customers to earn up to $1,500 in bonus bets if their first bet loses (offer not available in NV, PR and ON; bonus bets are non-withdrawable and expire in seven days).

Matt Prevost

Matt Prevost, Chief Revenue Officer of BetMGM, said" "Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM's exciting new features for football season."

For his part, Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, added: "We're thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx. Our aim was to showcase how BetMGM 'treats you right,' and Jamie's performance brilliantly captures the campaign's core message."

Mark Gross

BetMGM currently operates in 29 markets across North America including Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Dakota, Tennessee, Virginia, Washington DC, Washington, West Virginia, Wyoming as well as Ontario, Canada and Puerto Rico.