Acres to unveil its new Achievement Bonusing technology at G2E 2024

Casino loyalty and technology developer Acres Manufacturing Company has confirmed its attendance at the upcoming Global Gaming Expo (G2E) 2024, set to take place on October 7 - 11, at the Venetian Expo in Las Vegas. At booth 4211 the company will showcase and take orders for its new Achievement Bonusing technology.

Achievement Bonusing works by challenging players to achieve specific in-game milestones on a casino's slot machines, such as a minimum pay amount from a single spin. Once a player completes a challenge, the bonus is instantly paid to the slot machine's credit meter. Achievement Bonusing is enabled by Acres' Foundation technology, which makes any real-time slot machine event instantly actionable.

Achievement Bonusing works on virtually any slot machine and is compatible with any casino management system. Player communication is enabled through a suite of digital signage packages, and the system can integrate with the casino's mobile app. Acres’ 2024 G2E booth will feature a variety of themed Achievement Bonusing solutions ranging in scale from a single bank of slot machines to a casino-wide promotion available on every game. 

Noah Acres of Acres Manufacturing said: "Achievement Bonusing motivates players to increase play by adding a new layer of gamification to the core casino experience. Casinos can use Achievement Bonusing to issue personal challenges to players, send them on virtual quests, or put them in instant competition against other players."

"Other industries have seen huge increases in consumer engagement through gamified achievements, and we're excited to help casinos modernize their customer experiences to attract new players," he added.

Noah Acres at G2E, last year

Unlike traditional casino bonusing, which rewards players at random, Achievement Bonusing uses personal historical play data to intelligently target players according to their precise value. While one player may be challenged to achieve a $50 single-game pay, another player may be challenged to win $100 or $500 in a single game.

Casinos can control costs by using underlying data to predict the frequency of each player completing a specific challenge, and players can only increase the likelihood of winning by increasing wager size or playtime.  

The company is positioning Achievement Bonusing as an antidote to free slot play, which costs the U.S. casino over $30 billion in lost profits annually when accounting for the value of both free play issued and player time wasted in consuming free play.  

"With free play, the first dollars a player wagers are on the house. If the player only has an hour to play, losing even 5-10 minutes to free play represents a significant blow to profitability. Achievement Bonusing requires players to spend their own money first, and no bonus is ever guaranteed to hit. The gamified experience makes play more exciting for players and more profitable for casinos," Noah Acres concluded.