Caesars Entertainment partners with Detroit Lions as official sports betting and iGaming partner

Caesars Entertainment has announced a new partnership with the NFL's Detroit Lions. Caesars Sportsbook will become the team's official sports betting partner, and Caesars Entertainment will become its official iGaming partner ahead of the 2024 NFL season.

The collaboration will offer exclusive fan experiences for Caesars Rewards members, leveraging the Lions' logos and branding across various online casino games in Caesars' iGaming catalog. The partnership includes the launch of a Lions-branded live dealer blackjack game, set to go live in Michigan when the 2024-25 NFL season kicks off. This game will be available on platforms such as Caesars Palace Online Casino and Caesars Sportsbook and Casino.

"As we embark on this season, we’re proud to enhance our fan experience with Caesars Entertainment," said Mace Aluia, Detroit Lions Vice President of Corporate Partnership. "This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan."

Caesars brands will be prominently featured throughout Ford Field during Lions' home games. In addition, the Caesars brand will appear in radio advertisements on the Detroit Lions Radio Network and across the team’s digital and social media channels.

This partnership is part of Caesars' strategy to expand its presence in Michigan. It already operates Caesars Windsor across the border in Ontario. Caesars is also preparing to launch Horseshoe Online Casino in the state later in 2024.

"We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver," said Eric Hession, President of Caesars Digital.

In June 2024, Caesars Entertainment was named Casino Operator of the Year at the EGR Awards, recognizing the company's efforts to upgrade its online offerings, particularly at Caesars Palace Online Casino.