Haliey Welch joins Betr media with new podcast "Talk Tuah"

Betr has announced the addition of viral internet sensation and social media superstar Haliey Welch, known as the face of the "biggest meme" in the history of the internet, 'Hawk Tuah', to its expanding roster of top-tier content creators in the Betr Media family.

Welch will debut her new weekly podcast, "Talk Tuah," under the Betr Media banner, with the first episode to premiere on Tuesday, September 10 across social, digital, and audio platforms.

"Talk Tuah" marks the latest expansion of the company's roster of "premium" original digital IP,  joining viral shows BS w/ Jake Paul, Twin Talk with Hanna and Haley Cavinder, Nickals and Dimes with Bo Nickal and Caps Off with Adam Tabatchnick and Jack Parodi.

"Talk Tuah" is poised to become a standout addition to Betr Media's long-form content lineup, with Welch to welcome a number of A-list guests, anchored by her "vibrant" female perspective, to the show this season.

The first episode will feature guest Whitney Cummings, followed by Josh Richards and Jake Paul. Each episode will blend interviews with comedic elements, creating a mix that aligns with Betr Media's "commitment to innovative" and engaging sports media.

Welch will bring her signature blend of Southern values and comedic flair to the show and will also continue to diversify her platform and voice as a regular contributor to the company's always-on, character-driven social content. Betr Media's deal with Welch comes on the heels of the company's latest strategic expansions to its monetized content portfolio, including the acquisition of the Caps Off and Hot Corner podcasts from The Game Day.

Mike Denevi

Mike Denevi, Head of Media at Betr, said: "This is a major addition to the Betr Media family as we continue to strategically differentiate ourselves in the market. Haliey Welch is a bona fide superstar, and her charisma, unique perspective, and innate connection with her audience make her the perfect fit for our platform."

"Talk Tuah will bring a fresh and dynamic voice to our content lineup, and we can't wait for our audience and brand sponsors to connect with Haliey in an authentic way that embodies the ethos of Betr Media as a whole"

Haliey Welch, commented: "Y'all kept asking 'What's next?' Well, this is it! I'm so thankful to have my own podcast where you'll discover the real Haliey Welch. I'm delighted to join the team at Betr which fully gets me. Together, we're going to introduce the world to Talk Tuah every Tuesday, starting September 10."

"My show will have a little of everything – great guests, laughs, chit chats about your pets, relationship pointers, sports and, of course, some down home southern charm."

Betr Media is one of the "fastest" growing sports betting media brand in the United States that has grown to over 7.3 million followers, 4 billion impressions, and 209 million engagements across its social channels since publicly launching in August 2022.

Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its "unique" combination of in-house media talent and production, with an emphasis on original short-form video content. In just its first year,

Betr Media was awarded Best Sports Betting Content in the sports media industry at the 2023 Hashtag Sports Awards and was also nominated for two other awards, including Best Original Content for the Company's flagship franchise BS w/ Jake Paul and Best Use of Gamification for the Company's Betr Ticket contest. The company won the Hashtag Sports Award for Best Sports Betting Content for a second consecutive year in 2024.