Clarion confirms iGB Affiliate Awards to be held alongside iGB L!VE in London

Alongside the migration of iGB L!VE to London in July 2025, Clarion Gaming has confirmed that the iGB Affiliate Awards will be held alongside the London expo.

According to Clarion, the decision to run the Awards as part of the iGB L!VE experience was made in collaboration with key igaming and affiliate stakeholders, "with the announcement warmly welcomed by the affiliate community."

Richard Moffat, Chief Executive of OLBG, one of the UK's leading sports betting affiliates, reflected the industry view stating: "I'm delighted to hear that the iGB Affiliate Awards will be staying in London and running alongside iGB L!VE. As home to the largest regulated online gambling market in the world, it makes a lot of sense for the UK to hold a big annual industry event."

"By combining the growing iGB L!VE with the longstanding and respected iGB Affiliate Awards, we have a fantastic show to look forward to. OLBG will be supporting iGB L!VE with our biggest-ever presence at a conference and we can't wait to see our team and our partners enjoying London in the summer," he added.

Big News for the iGaming Affiliate community! ⏩⏩

Clarion Gaming has confirmed that the world acclaimed iGB Affiliate Awards will be held alongside iGB L!VE as it moves to #London for 2025.

👉 Read the full article: https://t.co/KBHLTL8nMm#London #iGaming #Affiliate pic.twitter.com/waVSkHSTCU

— iGBAffiliate (@iGBAffiliate) September 5, 2024

Naomi Barton, iGB Events' Global Portfolio Director, also shared her vision: "The iGB Affiliate Awards which are known for their integrity and merit-based recognition have become a cornerstone event for igaming affiliates. Furthermore, the UK igaming market will be worth a phenomenal £5.1 bn ($6,676,985) in 2024 and will lead the way in marketing and tech innovation globally."

"Keeping this spirit alive, we're committed to further enhancing the Awards' importance by pairing it with iGB L!VE, the world's fastest-growing Tier 1 online gaming exhibition, an event with an outstanding reputation for delivering real value and business returns for our customers," she added.

"We can't wait to celebrate with the industry in London, where the heart of the igaming affiliate community beats strongest. My advice is to mark your calendars and get ready for an unforgettable event!" Barton concluded.

Recently, Clarion shared that the latest edition of iGB L!VE's attracted a record 9,788 visitors from 131 nations. The expo, which took place on July 17th and 18th at the RAI Amsterdam, marked the last edition of the iGaming show to be held in the capital of the Netherlands before its relocation to London.

The unique attendance, which generated more than 20,400 show floor visits over the two exhibition days, represented a 35% year-on-year increase and was nearly double the 5,022 who were present at iGB L!VE 2022, Clarion Gaming said.