Pragmatic Play expands partnership with PixBet to deliver its Smart Studio solution

iGaming content supplier Pragmatic Play has expanded its partnership with PixBet after signing a deal to deliver its Smart Studio solution to the operator, aimed at further solidifying its presence in the Brazilian market.

The deal will see several Live Casino tables made available to PixBet's customers, which can all be customized through Pragmatic Play's Smart Studio technology to give an "unparalleled gaming experience."

Pragmatic Play's Smart Studio solution offers varying levels of customization and branding, utilizing a range of cutting-edge technologies to give operators greater control over the game's look and feel.

The provider previously integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet's online platform, with this latest extension of the collaboration ensuring that "more localized content meets the evolving needs of players in the region."

The partnership marks the latest Smart Studio solution provided by Pragmatic Play in Latin America, where the provider continues to deliver bespoke and immersive content to leading operator brands.

Victor Arias

Victor Arias, VP of Latin American Operations at ARRISE Powering Pragmatic Play, said: "Extending the relationship with PixBet to deliver a range of fully bespoke and customizable titles for their players is a great milestone for Pragmatic Play as it continues to supply Latin America with cutting-edge solutions, and reaffirms its position in the dynamic Brazilian market."

For his part, Junior de Farias Santos, CEO of PixBet, added: "Working with Pragmatic Play to introduce bespoke titles to our players in Brazil has been instrumental in enhancing our gaming offering. Expanding our partnership with the integration of their Smart Studio solution is a testament to our shared commitment in delivering exclusive content and exceptional player experiences to all our customers."

In recent related news, Pragmatic Play announced that it has further cemented its status in Ontario following the launch of its slots portfolio with Caesars Digital. The agreement has seen Pragmatic Play's premium range of Slots integrated into Caesars Palace Online Casino and Caesars Sportsbook & Casino in Ontario, with the supplier's Live Casino product suite soon to follow. 
 
Caesars Digital online casino players in Ontario will now have access to Pragmatic Play's extensive range of titles, including award-winning slots such as Gates of Olympus and Sugar Rush, as well as recent releases such as Forging Wilds and Mustang Gold Megaways.