SBC Summit to debut its Super Stage at Lisbon's MEO Arena

The SBC Summit is set to debut its Super Stage at Lisbon’s MEO Arena, featuring a star-studded lineup that includes renowned figures from sports and technology. The three-day event will spotlight legendary skateboarder Tony Hawk, World Wide Web inventor Sir Tim Berners-Lee, Portuguese football icon Luís Figo, Danish goalkeeper Peter Schmeichel, and UFC star Merab Dvalishvili.

The event, scheduled to take place from September 24-26, will attract 25,000 professionals from the sports betting and iGaming industries, with a focus on innovation, growth, and leadership.

Rasmus Sojmark, CEO of SBC, highlighted the significance of the Super Stage. “This event is about more than just business—it’s about inspiring each other, pushing boundaries, and celebrating the incredible community we’re building together,” he said. Sojmark emphasized that the Super Stage would offer attendees unique insights from individuals who have transformed their passions into global successes.

Tony Hawk, the world’s most famous skateboarder, will discuss his evolution from skateboarding stardom to building a multi-billion-dollar franchise. Hawk will highlight the entrepreneurial moves that helped shape his brand.

Sir Tim Berners-Lee, the inventor of the World Wide Web, will explore the future of data privacy and the impact of artificial intelligence on personal data. His session, moderated by Wondr Nation CEO Anika Howard, will delve into the growing role of AI in information sharing and its implications for the future.

Rasmus Sojmark

Luís Figo, who played for top football clubs including Barcelona, Real Madrid, and Inter Milan, will discuss the intersection of sports, business, and technology in a conversation with Casper Stylsvig, Chief Revenue Officer of Chelsea F.C. Danish football legend Peter Schmeichel will reflect on his years with Manchester United and the challenges of maintaining excellence in top-tier sports.

UFC fighter Merab Dvalishvili, known for his relentless fighting style, will talk about his rise in mixed martial arts, exploring how the sport’s global growth is creating new opportunities in media and business partnerships.

The Super Stage will also feature sessions on sports data and fan engagement, with Sportradar CEO Carsten Koerl scheduled to speak on the transformative impact of AI and immersive technologies on the betting industry.

In a key session, the “Europe Leaders” panel will bring together CEOs from major European gaming companies to discuss regulatory challenges and strategies for growth in a shifting market. The summit will also explore the rising influence of women in the gaming and gambling sectors, with a series of talks dedicated to female leadership.

As part of its broader industry focus, the SBC Summit will include roundtable discussions offering insights into key global markets, including North America, LATAM, Southeast Asia, and Africa. The summit will examine trends in safer gambling, market expansion, and technology-driven growth.

The Super Stage is set to be a centerpiece of the summit, with Rasmus Sojmark adding: “I truly believe that what we experience here in Lisbon will resonate far beyond these three days, fueling the future of our industry and the incredible people who drive it forward.”