Play'n GO expands its African footprint via partnership with operator Betika

iGaming content provider Play'n GO has announced a partnership with Kenyan operator Betika, which it calls "a significant milestone in expanding Play'n GO's exceptional gaming content throughout Africa."

As part of this partnership, Play'n GO will integrate its portfolio of premium casino games such as Book of Dead, Rise of Olympus, and Gemix into Betika's platform. The partnership will see the Swedish giant's games become available with Betika in Kenya, Ghana, Tanzania, the Democratic Republic of Congo, Zambia, and Uganda.

Play'n Go says this move highlights its commitment to bringing world-class entertainment to new markets in what is "a first for the supplier," in addition to underscoring Betika's dedication "to offering diverse and high-quality gaming options." Play'n GO is live in over 30 jurisdictions worldwide and boasts a portfolio of over 350 game titles.

"Betika has established itself as a major player in the Kenyan betting industry, known for its commitment to providing an outstanding user experience and a wide array of betting options. By incorporating Play'n GO's renowned games, Betika aims to further enhance its offering and attract a diverse range of players," according to a press release.

Magnus Olsson

Magnus Olsson, Chief Commercial Officer at Play'n GO, said: "We're very excited to announce this partnership with Betika, which gives us entry into several new markets for Play'n GO. Betika is one of the leading operators across the entire African continent, and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business."

"Betika shares our goal of a regulated, sustainable industry, and this announcement marks the beginning of what we believe will be a highly successful partnership," he added. 

For his part, Peter Stagles, Head of Gaming, Betika, commented: "Partnering with Play'n GO is a significant step forward for Betika. Play'n GO's impressive lineup of games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry.

"We look forward to working together to deliver exceptional entertainment to our players. This collaboration is expected to bring enhanced gaming opportunities and excitement to players across Africa, marking a new chapter in the continent's rapidly evolving gaming sector," he concluded.