Casino Guru wins Casino Affiliate of the Year at SBC Awards 2024

Casino Guru won the Casino Affiliate of the Year award at the SBC Awards 2024,  emerging as the winner in a category with 12 contenders.

Casino Guru is a database of online casinos and online casino bonuses with up-to-date information on thousands of online casinos on the internet, providing human-reviewed insight into individual casinos and devising a complex Safety Index to help assess brands and help players make an informed choice. 

The database has grown rapidly, with Casino Guru upholding its Casino Affiliate of the Year status by updating its repository with accurate, human-verified data. The accolade was awarded based on key performance indicators, including a more than 100% increase in organic traffic and a noticeable expansion in referring domains over the observed period.

Casino Guru's Head of Sustainable & Safer Gambling Šimon Vincze added: "Winning a major award for best casino affiliate is an excellent achievement for us because, as a private company, we do not disclose every commercial detail in the nomination."

"Instead, we focus on unique achievements and use publicly available information, which puts us at a disadvantage against publicly listed companies. Despite such strong competition, we still managed to convince the judges this year."

Casino Guru has so far processed more than 6,930 casinos and it currently is the world’s largest gambling casino forum, providing a source of information for players of all backgrounds. The Casino Guru Forum now numbers 200,000 users and has generated 53,000 posts in the 12 months leading up to the company's submission for SBC Awards 2024. 

In the observed period, the brand has similarly handled 13,514 disputes, compared to 10,708 from the previous period and recovered $10,121,109 in player funds. Casino Guru established 310 new partnerships over the same period. 

The accolade comes after Casino Guru added 1,201 new casino brands in the period leading up to the company's submission alone, with 3,750 casinos reviewed over the extended period. 

The company has used big data, consumer feedback, and an in-house team of analysts, winning it the important SBC Awards accolade in the Casino Affiliate of the Year, and "further consolidating its status as an indispensable industry source for matching players with the best casino websites."

This is not the first distinction won by Casino Guru this year, or the first time Casino Guru’s efforts have been rewarded at an industry summit. Casino Guru similarly secured the Vixio Global Regulatory Awards distinction in the “Outstanding Contribution to Safer Gambling” category.