Gaming manufacturer Ainsworth Game Technology has announced that it will showcase its 'A-Star' RAPTOR cabinet at booth #2659 during the Global Gaming Expo (G2E) in Las Vegas from October 8th to 10th, 2024. According to the manufacturer, the RAPTOR, which has already proven successful with games like San Fa Pandas and San Fa Dragons, will take center stage with more than 20 new titles featured across over 30 cabinets, including popular games such as Coin Kingdom, Triple Troves, and Xtension Link.
Under the leadership of Miguel Cuadros, President of Ainsworth for Latin America and Europe, the company has strengthened its commitment to the Latin American market, notes Ainsworth. A key part of this strategy has been the opening of a new game development studio in Monterrey, Mexico.
Cuadros noted: "The new Monterrey studio is a critical investment for Ainsworth, allowing us to create games specifically tailored for Latin American players. We are dedicated to developing products that not only resonate with local audiences but also drive the company's growth in this important region."
This approach will be reflected in the more than 12 titles designed specifically for Latin America, which will be showcased at G2E, with the RAPTOR cabinet as the main focus. "With its advanced design and ability to support games across multiple platforms, the RAPTOR has solidified its position as one of Ainsworth's most versatile and successful products," asserts Ainsworth.
In addition, Ainsworth will emphasize its omnichannel approach, where the same games available on RAPTOR cabinets will also be launched for online markets, offering players a "seamless experience" across both land-based and digital platforms. This omnichannel strategy is crucial for building player loyalty and delivering more engaging experiences across all channels.
Ainsworth says that the expansion of the new development studio and the company's focus on omnichannel development underscores the importance of Latin America in the company's growth strategy.
"The RAPTOR remains the ideal platform for these innovative developments. Ainsworth will not only display its current games but also provide a preview of what's to come in 2025, with a strong mix of approved titles and those in development, positioning the company at the forefront of the industry," it concludes.