Soft2Bet to speak and host workshop at G2E, showcasing product innovation and growth ahead of U.S. expansion

iGaming turnkey solutions provider Soft2Bet confirmed its participation at this year's Global Gaming Expo in Las Vegas, from October 7-10. "The company is excited to connect with new partners and share how these tools are driving success," according to a press release.

At booth 3630, the team will highlight its turnkey solutions, offering industry leaders and attendees a closer look at the proprietary Motivational Engineering Gaming Application (MEGA), which "brings next-level sustainable profitability across its B2B and B2C offerings," the provider detailed. This is evidenced by a 65% increase in (NGR), a 45% increase in (ARPU), 50% rise in deposits, 30% rise in deposit frequency, and four times the duration of screentime. 

On Tuesday, October 8, attendees are welcome to stop by the Soft2Bet booth to join featured speaker, Martin Collins, Soft2Bet’s Chief Business Development Officer, alongside Brandt Iden, Vice President of Government Affairs at Fanatics Betting & Gaming, for the session iGaming: The Road to Legalization in the U.S, where, the two will discuss key opportunities and challenges in the evolving U.S. 

From 11:15 a.m. to 12:00 p.m. on Wednesday, October 9, Collins will host a workshop for guests, providing an in-depth look at Soft2Bet’s groundbreaking gamification tool, MEGA. During the workshop, operators can learn more about how to increase CLTV and ROI through gamification, reducing costs associated with bonuses and promotions, and improving the customer experience through compelling narratives. A Q&A session will immediately follow the presentation, as well as on-site deep-dive sessions, covering more technical aspects of MEGA, with Olga Melnyk, Product Manager at Soft2Bet. Interested parties may register online.

Martin Collins, Chief Business Development Officer of Soft2Bet, said: "We are thrilled to be participating in G2E during this exciting period of growth for Soft2Bet. With our upcoming launch in New Jersey and expansion in Ontario, as well as the introduction of Soft2Bet Invest, we look forward to sharing our innovations with industry leaders. G2E is the perfect opportunity to connect with new partners and showcase how Soft2Bet is setting the stage for the future of iGaming."

Martin Collins

This June, Soft2Bet launched Soft2Bet Invest, a fund aimed at supporting growth-stage and mature companies harnessing pioneering technologies in casual gaming, AI, and high-margin gaming software solutions. With an initial fund of more than $55 million, Soft2Bet is collaborating with companies to revolutionize the iGaming industry, sharing its vision at G2E. 

In 2023, the company recorded a 46% increase in gross revenue and a 207% increase in EBITDA. The company’s sports betting solutions also saw remarkable success, with a 300% rise in revenue. With recent licenses in Greece, Romania, Italy, Mexico, and Ontario, Soft2Bet is continuing to build on its success and expand its global presence.