IGT PlayDigital wins Digital Product of the Year title at the Global Gaming Awards Americas 2024

Gaming provider International Game Technology (IGT) announced that its IGT PlayDigital Engagement Platform won the ‘Digital Product of the Year’ category at the 2024 Global Gaming Awards Americas.

Now in its eleventh year, the acclaimed program is held in conjunction with the Global Gaming Expo (G2E) in Las Vegas and honors the gaming industry's outstanding performers from the previous 12 months.

"IGT PlayDigital is thrilled to win the 'Digital Product of the Year' category at the Global Gaming Awards Americas for our Engagement Platform, which offers an innovative suite of tools designed to enhance the online gameplay experience," said Gil Rotem, IGT PlayDigital President. 

"This recognition reflects the value, innovation, and scalability of IGT PlayDigital's Engagement Platform and demonstrates our commitment to delivering compelling solutions that drive play and personalization in the fast-moving digital gaming space."  

According to IGT, the IGT PlayDigital Engagement Platform offers operators a unique toolset of features and mechanics that can maximize real-time player engagement and drive commercial results. 

Highlights of the data-driven Engagement Platform include its Player Hub, which features personalized game content, and its Prize Engine, which features personalized promotions, cash drops, free rounds, leaderboards, prize draws, and more.

In recent related news, IGT PlayDigital has added the Prosperity Link game to its iGaming content library in the US. The development has made the recognized casino game available for commercial iGaming operators in Pennsylvania, Michigan, New Jersey, Connecticut, and West Virginia.