North Carolina: Harrah’s Cherokee Valley River Casino’s new hotel tower to open in early 2025

Harrah’s Cherokee Valley River Casino & Hotel in Murphy, North Carolina, has announced that its new Valley Tower, part of a major $275 million expansion, is on track for an early 2025 opening. This addition will nearly double the number of available hotel rooms at the property and introduce new luxury amenities, including a rooftop restaurant, a spa, and an indoor pool.

Construction on the Valley Tower has made significant progress, with framing completed up to the 11th floor and key systems, including electrical, mechanical, and plumbing, already in place. Crews are now turning their attention to interior finishes and other final touches. In the coming months, teams led by Robins & Morton will focus on interior finishes, wiring low-voltage and fire alarm systems, and building out IT and electrical rooms.

Restaurant-bar rendering

Lumpy Lambert, General Manager of Harrah’s Cherokee Valley River, said: “We’re thrilled to share our progress made to Valley Tower and are eager to welcome guests to experience the luxurious new rooms and enhanced amenities soon. Every detail of the Valley Tower has been thoughtfully designed with our guests’ comfort and enjoyment in mind.”

In addition to nearly doubling the amount of hotel rooms currently offered, Valley Tower will also host a lineup of luxe amenities including a 12,000 square-foot rooftop restaurant providing mountain views, a 9,600 square-foot salon and spa, and a year-round indoor pool. The development of these additions is on schedule for an early 2025 opening. 

Guests can begin booking rooms online for stays at Valley Tower starting on March 1, 2025. While this is the first available date to book online, the property anticipates having rooms turned over sooner in late 2024.

To accommodate the influx of casino goers and lodgers, Harrah’s Cherokee Valley River is also nearing completion of its new 5-story parking deck. The structure’s concrete slab is now finished with all precast elements installed. In the coming weeks, crews will finish caulking and sealing expansion joints, striping parking spots, and installing the deck’s elevators and electrical and mechanical rooms. 

The new amenities will also introduce new positions in hotel, food and beverage, facilities, and retail in the coming months. Wages start at $15/hour, and all Harrah’s Cherokee Team Members have access to the tuition/certification reimbursement program and career growth opportunities within Harrah’s Cherokee Casinos

Harrah’s Cherokee celebrated the completion of the first phase of its expansion project in May with the opening of a new 25,000 sq. ft. casino floor and 10-table World Series of Poker – Poker Room.