Betfred unveils new studio and live hosts for Nifty 50 lottery game

Bookmaker Betfred has announced the launch of a brand-new studio and live presenters for its numbers game Nifty 50. The Nifty 50 is a fixed odds numbers game featuring five live draws daily with a jackpot of £5 million ($6.4 million) for every draw.

The exclusive product now has a new hi-tech, purpose-built studio at its head office in Birchwood, Warrington. The new studio is part of a refurbishment project at Betfred’s headquarters. Plus, for the relaunch, Betfred has employed two new presenters, Joshua Littlehales and Grace Constantinou.

Joshua Littlehales, who has worked for Tameside Radio and LADbible, said: “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”

Grace Constantinou, who is a Media and Performance graduate from Salford University, added: “I saw the studio when it was dust and walls, and now to see it completed, it’s very impressive.”

Betfred boss Fred Done said: “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”

Betfred commissioned Paul Sudlow to be the production designer, who came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.

Whitelight, based in Wimbledon, provided the screens and lights, while Monkey Scene provided the set construction. The exclusive Nifty Fifty draw can be viewed five times daily in Betfred’s shops, online, and at https://www.youtube.com/@BetfredLotto.