AI-powered iGaming solutions provider XGENIA wins SiGMA Europe's Startup Pitch award

SiGMA Europe's Pitch competition has crowned iGaming AI solutions provider XGENIA as the winner, celebrating their use of artificial intelligence for slot game development. The Startup Pitch award ceremony took place on the SiGMA stage during the SiGMA Europe conference, held last week at the Mediterranean Maritime Hub in Malta.

Mark Blandford, partner at Burlywood Capital and competition judge, commented on XGENIA’s pitch, stating: “This is something which is genuine innovation to me… it’s going to be a very exciting company to follow.”

The SiGMA Pitch competition provides startups with a platform to showcase innovative ideas and solutions to a panel of industry-leading judges. Designed to encourage creativity and ingenuity, the event has become a key highlight of the summit, offering winners visibility and networking opportunities within the gaming sector. 

This year, XGENIA impressed judges with their AI technology for game development, which addresses issues such as speed to market, scalability, and rising costs.

Delivering the Pitch was Keith Zammit, XGENIA's Chief Sales Officer. With over a decade of experience in iGaming sales and a strong entrepreneurial background, Zammit made a strong case for XGENIA's innovative solutions.

Mark Flores Martin, CEO of XGENIA, stated: “Winning this award is not just a validation of our technology but a significant milestone for us as we work to set a new standard in game development. XGENIA is committed to reshaping the gaming experience with AI, delivering value to developers, operators, and players alike.”

During the pitch, Zammit unveiled XGENIA's flagship tools: an AI-powered development team and a mathematics tool named Blaze. Their system drastically reduces the time required to create game prototypes from hundreds of hours to just 15 minutes.

In an exclusive post-victory interview with SiGMA, XGENIA’s Chief Sales Officer expressed his excitement about the win: “It feels amazing, like all the hard work over the last year is finally paying off. We’re being recognized,” he shared. 

When asked what set their pitch apart, he attributed it to their ability to offer a different approach to solving industry pain points. The team’s plans include leveraging AI to create video content for every game they develop and expanding into crash and instant-win games.