Casino Guru and Mindway AI launch campaign focused on Gamalyze self-assessment game

Online casino database Casino Guru continues to build upon its responsible gambling partnership with Mindway AI, an RG tech and solutions provider focusing on offering actionable real-time insight into consumer gambling behavior, by launching a revised campaign focused on the Gamalyze self-assessment game, in time for Safer Gambling Week 2024 (SGW24).

The game, a reinvention of the self-test, is a card game that allows players to analyze their own gambling habits through engaging and anonymous play. Thanks to a dedicated widget that welcomes players on the home page, the game is available directly on Casino Guru's website and is also featured as "Game of the Week."

To help further improve this year’s reach, Casino Guru has teamed up with several casino partners, including CasinoFriday, Shotz, and Roman Casino, allowing players to explore the game while gaining deeper insights into their gambling habits.

Casino Guru has also reached out to subscribers with additional details about the campaign, aiming to expand its impact and raise awareness among a larger audience. Previous campaign iterations received 1,800 gameplays each, and Casino Guru is now "determined to improve on this milestone", according to the announcement.

Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, said: "I am excited about this year's upgrade to the campaign and can't wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience."

"The upgrades we introduced are promising, and we are confident we can increase the numbers significantly," he added.

Šimon Vincze

Once the self-test game is completed, Mindway AI provides players with detailed feedback on their gameplay and analyzes certain behavioral markers, such as how players respond to rewards and losses, the frequency of their wins, and how risky their gambling behavior is.

Ultimately, the assessment seeks to improve people’s understanding of their risk-taking behavior, and what they can learn from it. "Both companies are dedicated to bringing the concept of safer gambling to the forefront of players' awareness, and this innovative collaboration allows them to achieve this goal in a creative and enjoyable manner," as per the press release.

To access the widget and test your gambling style, you can head over to Casino Guru’s home page and click on the widget in the upper right corner of the screen, or check the “Game of the Week,” which will feature Gamalyze throughout SGW24.