Caesars Entertainment expands Horseshoe Online Casino brand to New Jersey

Caesars Entertainment has accelerated the rollout of its Horseshoe Online Casino brand, launching in New Jersey as part of a broader North American expansion. Following its initial debut in Michigan, the platform then rapidly extended its reach to Pennsylvania, West Virginia, and Canada's regulated Ontario market. With the Garden State now also part of the mix, the brand is live in four US states and Ontario.

The Horseshoe Online Casino offers what Caesars dubs "a player-centric experience", boasting exclusive branded games, high-limit slots, specialty table games, and a library of progressive jackpots. The digital platform collaborates with gaming studios such as Games Global, AGS, Bragg Gaming, and Design Works Gaming to deliver custom gaming titles.  

“Our goal was to create an online equivalent for the brand’s legacy in traditional gaming,” said Matt Sunderland, Chief iGaming Officer at Caesars Digital. “Horseshoe’s commitment to player-centric experiences continues to remain one of the digital platform’s core priorities.”  

The Horseshoe launch is part of Caesars’ multi-brand strategy, which already includes Caesars Palace Online Casino, Tropicana Online Casino, and WSOP.com. In Pennsylvania, where Horseshoe recently launched, Caesars now operates three brands under licenses from the Pennsylvania Gaming Control Board (PGCB).  

In West Virginia, the addition of Horseshoe Online Casino brings the state’s roster of online casino operators to 10, joining prominent platforms like FanDuel and DraftKings.  

Eric Hession, President of Caesars Digital, emphasized that Horseshoe complements, rather than competes with, the flagship Caesars Palace Online Casino.  

“Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers,” Hession said. “But Caesars is an even better brand. And quite frankly, that’s going to be the flagship app that we have, and it’s got a year’s lead over the Horseshoe."

With the expansion of Horseshoe Online Casino to New Jersey and Ontario, Caesars aims to reach every U.S. state with legalized online casinos while building its presence in Canada.