Betway becomes NBA's Philadelphia 76ers official partner

As announced on Monday, Betway has become an official partner of the Philadelphia 76ers after entering into a multi-year partnership, which marked Betway’s seventh partnership with a franchise competing in the NBA. 

This deal will benefit Super Group's Betway with brand exposure, as its logo will be displayed during regular-season home games of the team on TV. The signage will also be seen  next to the score table, and throughout the team’s The Center Arena. Courtside LEDs, basket stanchion LEDs and team bench aprons will have Betway’s logo on them. 

✍️ Sponsorship Announcement ✍️

We're proud to announce a multi-year partnership with the @sixers! https://t.co/q1Zh2iIIdZ

— betway (@betwayusa) October 25, 2021

The company will also benefit from exposure via the 76ers’ official digital channels such as Twitter, Instagram and Facebook. It will sponsor pre-game stats graphics which will include key pre-game statistics for fans before each regular-season game.

Philadelphia 76ers’ SVP of corporate partnerships, Owen Morin, said in a statement that the team “is thrilled to join forces with Betway”, as he acknowledged that “Betway offers best-in-class service for their customers, complemented by a premier betting offering”. 

He also stated that the new partnership will “undoubtedly bring exciting new experiences for the fans”.

Betway’s CEO, Anthony Werkman, added that this deal presents “an opportunity to engage with fans that will be able to experience Betway’s product”. 

Besides Betway, the 76ers have a similar partnership inked with BetMGM that dates back to December last year. The Sixers are also teamed up with DraftKings.

Last week, the Betway group announced that it went live in Iowa. Moreover, the company expanded its presence in Europe after Betway received a license in Poland. Before that, the betting company was named Official and Exclusive Free-to-Play Partner of the Dallas Mavericks.